60
fence post spikes
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great129.23avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.39avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great£6.06–£57.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£39K£39K/yr · 85K searches
Signals No Dominant Brand