36
feeler gauges
Skip itPrices mostly outside the sweet spot ($3.56–$9.11) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,357.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£5.36avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 69K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad£3.56–£9.11cheapest to priciest tracked listing — scored on the share inside $15–$100