55
eye bath
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.49–$6.87) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Great222.24avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£51K£51K/yr · 69K searches
Avg price
Bad£4.73avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£6.87cheapest to priciest tracked listing — scored on the share inside $15–$100