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extra slim filter tips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£521K£521K/yr · 326K searches
Review moat
Okay3,602.14avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.82–£20.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand