46
emf meter
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.76avg listing price — sweet spot $15–$100
Price range
Great£7.26–£77.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good862.73avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad£74K£74K/yr · 102K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch