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egg boxes
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Review moat
Great300.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.80avg listing price — sweet spot $15–$100
Price range
Good£6.21–£38.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£258K£258K/yr · 113K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf