44
dti
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£19.44avg listing price — sweet spot $15–$100
Price range
Great£8.39–£39.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great462.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 39K searches