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dowsing rods
Worth a lookShows low returns (1.1%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good630.78avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.23–£25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.20avg listing price — sweet spot $15–$100
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 70K searches