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do not bend envelopes
Skip itPrices mostly outside the sweet spot ($3.39–$8.30) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Good563.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.38avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£41K£41K/yr · 77K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£3.39–£8.30cheapest to priciest tracked listing — scored on the share inside $15–$100