40
digital microscope
Skip itSoft demand (-31.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£47.99avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£12.51–£223.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,630.76avg incumbent reviews — the moat a new listing must climb
Market size
Bad£65K£65K/yr · 52K searches
Growth
Bad-31.5%90-day search growth — must beat 0% to launch