50
digging hoe
Worth a lookShows low returns (0.2%), but a small market ($22K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great481.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.74avg listing price — sweet spot $15–$100
Growth
Good+37.7%90-day search growth — must beat 0% to launch
Price range
Good£7.52–£23.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£22K£22K/yr · 46K searches