40
dental bibs
Skip itPrices mostly outside the sweet spot ($4.79–$11.81) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Great301.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.72avg listing price — sweet spot $15–$100
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£35K£35K/yr · 25K searches
Price range
Bad£4.79–£11.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier