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Prices mostly outside the sweet spot ($3.33–$16.50) — this niche doesn't clear our bar today.

Market size 23Growth 13Conversion 89Competition 27Returns 98Price range 11Avg price 22Brand share 51Review moat 50Quality gap 33

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,537.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£90K

£90K/yr · 107K searches

Avg price

Bad£8.10

avg listing price — sweet spot $15–$100

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

Price range

Bad£3.33–£16.50

cheapest to priciest tracked listing — scored on the share inside $15–$100