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cutting discs
Skip itPrices mostly outside the sweet spot ($4.26–$15.63) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,092.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Market size
Okay£107K£107K/yr · 98K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.49avg listing price — sweet spot $15–$100
Price range
Bad£4.26–£15.63cheapest to priciest tracked listing — scored on the share inside $15–$100