68
couch roll
Worth a lookShows searches that convert (22.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible22.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good524.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.71avg listing price — sweet spot $15–$100
Market size
Good£729K£729K/yr · 220K searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.22–£26.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand