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copper wire
Skip itPrices mostly outside the sweet spot ($3.33–$16.21) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great384.55avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 102K searches
Price range
Bad£3.33–£16.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier