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55

coffee scale

Worth a look

Shows a sweet-spot price point ($20.05 avg), but soft demand (-25.6% this quarter) keeps it on the watch list.

Market size 54Growth 12Conversion 62Competition 51Returns 67Price range 78Avg price 88Brand share 53Review moat 59Quality gap 79

Avg price

Great£20.05

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£8.28–£40.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,157.95

avg incumbent reviews — the moat a new listing must climb

Market size

Good£362K

£362K/yr · 333K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-25.6%

90-day search growth — must beat 0% to launch