54
cardboard boxes for posting
Worth a lookShows low returns (0.1%), but soft demand (-5.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Price range
Good£4.01–£26.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,088.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay£163K£163K/yr · 298K searches
Growth
Bad-5.3%90-day search growth — must beat 0% to launch