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c6 envelopes
Worth a lookShows low returns (0.4%), but pricing outside the sweet spot ($6.81 avg) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Review moat
Great479.22avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£113K£113K/yr · 161K searches
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.08–£18.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.81avg listing price — sweet spot $15–$100