54
brown pla
Worth a lookShows low returns (0.4%), but soft demand (-6.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Price range
Good£8.34–£30.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.26avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,011.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad£93K£93K/yr · 53K searches
Growth
Bad-6.0%90-day search growth — must beat 0% to launch