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boxes for posting
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good710avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
Price range
Bad£4.01–£17.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 116K searches