55
black pla
Worth a lookShows searches that convert (18.0% search→purchase), but soft demand (-13.1% this quarter) keeps it on the watch list.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great£7.35–£38.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Market size
Okay£252K£252K/yr · 111K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,969.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-13.1%90-day search growth — must beat 0% to launch