40
10ml syringes
Skip itPrices mostly outside the sweet spot ($2.89–$13.85) — this niche doesn't clear our bar today.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Okay1,813avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£94K£94K/yr · 75K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.68avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad£2.89–£13.85cheapest to priciest tracked listing — scored on the share inside $15–$100