38
0000 steel wool
Skip itPrices mostly outside the sweet spot ($3.26–$7.90) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,894.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Market size
Bad£78K£78K/yr · 76K searches
Avg price
Bad£4.84avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad£3.26–£7.90cheapest to priciest tracked listing — scored on the share inside $15–$100