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yellow hair accessories
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Review moat
Great176.04avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£4.18avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 165K searches
Price range
Bad£1.23–£7.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand