39
wrinkle fillers that work
Skip itPrices mostly outside the sweet spot ($3.29–$13.13) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,338avg incumbent reviews — the moat a new listing must climb
Market size
Okay£124K£124K/yr · 214K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.29–£13.13cheapest to priciest tracked listing — scored on the share inside $15–$100