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white hair spray temporary
Skip itSoft demand (-49.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good964.73avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 56K searches
Growth
Bad-49.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.62–£9.02cheapest to priciest tracked listing — scored on the share inside $15–$100