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white gloves
Skip itPrices mostly outside the sweet spot ($2.38–$8.36) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good779.22avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 151K searches
Avg price
Bad£4.62avg listing price — sweet spot $15–$100
Price range
Bad£2.38–£8.36cheapest to priciest tracked listing — scored on the share inside $15–$100