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vitamin c face wash
Skip itPrices mostly outside the sweet spot ($1.70–$13.06) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,716.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad£67K£67K/yr · 132K searches
Avg price
Bad£5.34avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.70–£13.06cheapest to priciest tracked listing — scored on the share inside $15–$100