55
travel pots
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.33–$8.51) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good560.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Bad£73K£73K/yr · 202K searches
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Price range
Bad£2.33–£8.51cheapest to priciest tracked listing — scored on the share inside $15–$100