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travel mirror
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+54.4%90-day search growth — must beat 0% to launch
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,280avg incumbent reviews — the moat a new listing must climb
Market size
Okay£129K£129K/yr · 305K searches
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Price range
Bad£3.28–£13.43cheapest to priciest tracked listing — scored on the share inside $15–$100