50
travel mirror with light
Worth a lookShows low returns (1.8%), but a small market ($102K/yr) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,636.26avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.69avg listing price — sweet spot $15–$100
Price range
Okay£5.74–£18.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£102K£102K/yr · 159K searches