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toenail softener
Skip itPrices mostly outside the sweet spot ($4.17–$15.80) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,503.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.13avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£75K£75K/yr · 71K searches
Price range
Bad£4.17–£15.80cheapest to priciest tracked listing — scored on the share inside $15–$100