54
toe nail stickers
Worth a lookShows beatable incumbent ratings (3.6★), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Great375.62avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Avg price
Okay£9.37avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Bad£4.34–£18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£78K£78K/yr · 393K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals Quality Gap