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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 38Conversion 96Competition 32Returns 100Price range 59Avg price 70Brand share 15Review moat 43Quality gap 24

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.35

avg listing price — sweet spot $15–$100

Price range

Good£5.88–£28.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,176.83

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£80K

£80K/yr · 42K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Search terms