40
thinning scissors hairdressing
Skip itPrices mostly outside the sweet spot ($3.31–$8.42) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£131K£131K/yr · 170K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,482.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£5.71avg listing price — sweet spot $15–$100
Price range
Bad£3.31–£8.42cheapest to priciest tracked listing — scored on the share inside $15–$100