43
tail comb
Skip itPrices mostly outside the sweet spot ($1.89–$5.30) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good723.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£122K£122K/yr · 210K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£3.14avg listing price — sweet spot $15–$100
Price range
Bad£1.89–£5.30cheapest to priciest tracked listing — scored on the share inside $15–$100