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Prices mostly outside the sweet spot ($2.98–$8.10) — this niche doesn't clear our bar today.

Market size 4Growth 7Conversion 86Competition 45Returns 83Price range 0Avg price 12Brand share 77Review moat 99Quality gap 83

Review moat

Incredible13.35

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£4.40

avg listing price — sweet spot $15–$100

Growth

Bad-35.9%

90-day search growth — must beat 0% to launch

Market size

Bad£15K

£15K/yr · 35K searches

Price range

Bad£2.98–£8.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

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