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spf hand cream
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,126.59avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.28–£25.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.09avg listing price — sweet spot $15–$100
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad£71K£71K/yr · 61K searches
Brand share
Bad94%top-5 brand share — brand-locked demand