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41

soursop leaves

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Soft demand (-26.7% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 12Conversion 49Competition 12Returns 100Price range 88Avg price 93Brand share 29Review moat 98Quality gap 42

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible41.78

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£22.39

avg listing price — sweet spot $15–$100

Price range

Great£13.52–£30.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad£54K

£54K/yr · 62K searches

Growth

Bad-26.7%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

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