52
small storage drawers
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a small market ($26K/yr) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£13.88avg listing price — sweet spot $15–$100
Price range
Good£3.70–£28.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,754.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£26K£26K/yr · 235K searches