54
small spray bottle
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.46–$6.65) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,170.53avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£146K£146K/yr · 310K searches
Avg price
Bad£3.90avg listing price — sweet spot $15–$100
Price range
Bad£2.46–£6.65cheapest to priciest tracked listing — scored on the share inside $15–$100