40
small gifts
Skip itPrices mostly outside the sweet spot ($0.83–$15.79) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,365.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.31avg listing price — sweet spot $15–$100
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£32K£32K/yr · 435K searches
Price range
Bad£0.83–£15.79cheapest to priciest tracked listing — scored on the share inside $15–$100