51
skincare
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£6.8M£6.8M/yr · 13.5M searches
Price range
Great£3.96–£110.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Review moat
Bad13,243.73avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand