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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 14Conversion 48Competition 28Returns 86Price range 95Avg price 95Brand share 0Review moat 25Quality gap 72

Avg price

Incredible£29.07

avg listing price — sweet spot $15–$100

Price range

Incredible£15.87–£59.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,277.59

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£62K

£62K/yr · 55K searches

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

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