45
silver dip
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.78avg listing price — sweet spot $15–$100
Review moat
Okay2,074.89avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.94–£20.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£131K£131K/yr · 61K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf