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shower puff
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,093.65avg incumbent reviews — the moat a new listing must climb
Market size
Okay£224K£224K/yr · 368K searches
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Avg price
Bad£4.87avg listing price — sweet spot $15–$100
Price range
Bad£1.56–£9.77cheapest to priciest tracked listing — scored on the share inside $15–$100