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shoe shine
Skip itPrices mostly outside the sweet spot ($1.72–$7.90) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Market size
Good£445K£445K/yr · 601K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,153.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.18avg listing price — sweet spot $15–$100
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
Price range
Bad£1.72–£7.90cheapest to priciest tracked listing — scored on the share inside $15–$100