30
shark style iq
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great202.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great£81.81avg listing price — sweet spot $15–$100
Price range
Good£10.97–£165.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 23K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-52.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price