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scar wax
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good543avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.88avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Bad£4.19–£18.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 34K searches